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15 Winter Tops That Nail the East Coast Rich Mom Aesthetic


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If you’ve ever watched a movie based in the region, traveled there or have even seen videos of the viral rich mom aesthetic, you’ve likely come across the East Coast rich mom fashion a time or two. Their style is chic, sophisticated, simple and easy to emulate for ourselves — a big reason we love it so much! Their style is go-to for Us year-round, but we’re particularly drawn to their winter fashion, which is why we rounded up these 15 East Coast rich mom-inspired tops for the cold weather season.

Give your wardrobe an expensive-looking piece while staying cozy with this $30 elegant poncho that over 5,000 Amazon shoppers have bought in the last month. Or keep it simple with this striped turtleneck sweater that’ll be a wardrobe classic for years. Each could be seen worn by East rich moms from New York City to Boston and are great for everything from the office to weekend fun. The best part is that they start at just $12 — happy shopping!


Related: 14 Gisele Bundchen-Style Pieces You’d Never Expect to Find on Amazon

Gisele Bundchen is the queen of rich mom style. In fact, she just may be the inspiration! Everything she wears is classy and luxe, especially her tops, jackets and oversized bags. It’s no wonder she carries herself with confidence! We’re pretty sure Bundchen shops at designer stores for most of her pieces, but you can […]

15 Expensive-Looking Winter Tops That Channel the East Coast Rich Mom Aesthetic

1. Our Top Favorite: Out of all of the tops, this cardigan poncho has to be our favorite for its elegant feel and cozy knit fabric!

2. Oversized Perfection: For staying stylish and warm in their cool winters, this oversized turtleneck sweater is made of a cozy knit fabric and has a turtle neckline as well!

3. Stylish and Striped: A staple in the East Coast wardrobe is a striped sweater like this style that even has cute button details on the shoulders!

4. An Everyday Staple: All rich moms in the East will have lightweight turtleneck tops like this style that can be worn with jeans, blazers, skirts and more!

5. Darling Details: A basic but better is this crochet knit sweater that we can see wealthy moms pairing with some simple straight jeans, a slip skirt or even some sleek trousers!

6. Cable Knit Coziness: Better than your average, this elevated cable knit sweater can be dressed up with trousers, skirts and heels for the office!


Related: 17 Nordstrom Sale Picks That Look Out of a Rich Mom’s Closet

Cyber Week is still running strong — and so are the deals at Nordstrom! One look at their sale section and it has tons of pieces that look strikingly similar to that we’d see rich mom’s big walk-in closet, according to the TikTok viral aesthetic! We sifted through them all and rounded up our 17 […]

7. Darling and Draped: Looking much more expensive than it is, this draped detail long sleeve comes in several jewel winter tones like navy, burgundy, black and more!

8. Pretty Puff Sleeve: A good bang for the buck is this puff short sleeve sweater that can be used in the winter and transitional months as well!

9. Easily Elevating: Elevate your look in an instant with this ribbed long sleeve top that can be dressed down with leggings and up with trousers!

10. Better Button Up: From the time they’re young, you could spot East Coast rich moms in a variety of button-up tops like this style from Halogen that even has cute sparkly detail buttons!

11. Like a Diamond: With your favorite diamond necklace, wear this flowy, cashmere sweater top from Quince that’s lightweight and breathable!

12. Off-The-Shoulder Chic: Show off your shoulders in this chic off-the-shoulder top from Abercrombie that features ribbing at the hems and has a relaxed fit!

13. Stand-Out Sleeves: You’ll definitely get compliments in this honeycomb sleeve top that’s made of a warm chunky knit fabric!

14. Preppy Chic: Enter your preppy era in this quarter-zip sweater that has a collared neck, striped fabric and zip-up neck!

15. Long and Luxe: A loose and slimming design, this oversized v-neck sweater is both stylish and comfortable!


Related: 13 Holiday Dresses To Look Like a Wealthy Hamptons Aunt

Scooch over, Hampton’s mom. Hamptons aunt style is the biggest thing right now! It has everything Hamptons mom style does — the minimal designs, luxe-looking materials and quality pieces — but with a touch of playful energy, a sprinkle of scandalous and a whole lot of fun. Winter is the perfect time to unlock your […]

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