Abigail Spencer Praises Josh Charles Ahead Of New Show ‘Best Medicine’ Premiere

Instagram/@abigailspencer

This evening, Abigail Spencer has shared a lavish homage to her actor companion Josh Charles, which is an integral part of the marketing for their forthcoming Fox series ‘Best Medicine’. The actress by the way of the social media post has rated Dr. Martin Best, Charles’s character, as ‘just THE BEST’, which left her followers in a state of mixed emotions between excitement and confusion.

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This is an ancient Hollywood marketing strategy—one actor showers praises upon another, and the audience is all set to witness the collaboration in the new project. Miss Spencer’s post regarding Mr. Charles and their partnership in shooting ‘Best Medicine’ on Fox was already more than a subtle indication of the regular opening ceremony. It was a glimpse through the nettle and thorn of the internet almost exactly where the real excitement was mingling with the total uproar going on in the comments section of the internet. Spencer’s message was very clear: “Just wait to see him TONIGHT after football on @foxtv as Dr. Martin Best on our new show #BestMedicine. He’s simply THE BEST!” This was a perfect and very concise way of doing cross-promotion for the medical comedy-drama.

The replies did vary a bit but were still totally different. The majority was absolutely ecstatic. Among them, one user said, “Do love Josh Charles, and looking forward to the new show! PS: Timeless is still the best!” How sweet of the user to recall Spencer’s present work being linked to the character that people adored so much in the sci-fi series ‘Timeless’. Another spectator did not rule it out and exclaimed, “Soooooo very psyched to watch this tonight!” That is pure vibe coming directly from the premiere night.

Nevertheless, there were also comments that made one reflect. Like, actually reflect. One user, who appeared to be slightly mixing up their British actors, wondered, “So great to see Martin Clunes. I had no clue he was part of the show. I’m defiantly watching as Doc Martin is one of my all-time favorite series!” Just for the sake of clarity, Martin Clunes is the lead actor in the well-known UK series ‘Doc Martin’. Josh Charles is a US actor recognized mainly for ‘The Good Wife’ and ‘Dead Poets Society’. They are… not the same. The whole mix-up is in some ways even hilarious because of its randomness and it highlights how easily names can get confused in the competition of a crowded streaming market.

And then just like that, the digital world directed a totally different type of comment as if it was all orchestrated that way. A user, perhaps addressing Spencer, took a long poetic route of non-television-related proclamation to express his feelings. “Love is chaotic. I am passionate. I can’t stand the wait or silence, but I am yours, m’amor. Simply, unconditionally yours,” they wrote. In another comment, they said, “I am like Meghan asking who wants to go through this with me? You are like Harry going through it with celebrity status… I only ask your intention to meet and date m’lady.” It’s the kind of lavish, misplaced intimacy that the internet has given birth to which is a counterpoint to the original post’s promotional purpose. It simply exists there, a strange non sequitur within a sitcom discussion.

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Thus, what’s the moral of the story from this small-scale online interaction? That even the least complicated celebrity post is stepped into a layered ecosystem. For every fan who is correctly mapping an actor’s journey from ‘The Good Wife’ to ‘Best Medicine’, there is another who is contentedly lost in a different show altogether. And drifting through it all are these highly personal, often conflicting messages aimed at the celebrity on the screen. Spencer’s post accomplished its main objective—it got people talking and created awareness for the premiere. However, the discussion it sparked provides a more extensive and stranger view of what “engagement” really means. It’s not merely marketing; it’s a messy, sometimes perplexing, public square. The premiere is tonight on Fox. Whether the chemistry between Spencer and Charles will get to the level of the hype or whether it will just blend with the oddness surrounding their online world is a prescription we’ll have to see fulfilled by tuning in. In other news, Rob Reiner was recently remembered by the actress. She also finds peace and fun in the Hudson Valley woods. Spencer has shared praise for Annie Potts and celebrated Rose Tutera’s birthday with a sweet tribute.