Tommy Hilfiger On Their Partnership with Cadillac Formula 1

What is your shared vision?
To redefine what American motorsport looks like on a global stage. We blend heritage with progress, precision with personality, and fashion with fandom. It’s about creating a cultural moment where racing, entertainment, and self-expression converge. This is “fashiontainment” at full throttle.

You’re working with Checo Pérez and Valtteri Bottas! Talk to us about these two drivers and why they’re such a good match for Tommy.
Checo Pérez is a global icon with incredible style instincts, which makes him a perfect fit for Global Menswear Ambassador. He brings confidence, charisma, and a strong connection to fans around the world. Valtteri Bottas brings focus, individuality, and an authentic edge that feels modern and fresh. Together, they represent this generation of sport and culture.

When creating looks for this, what’s the Tommy brand’s approach to design?
Our approach is always to create Prep Made Modern, rooted in classic American style but reimagined for today. For this collection, we infused motorsport energy and the Cadillac Formula 1 Team precision into everyday silhouettes. Craftsmanship, comfort, and the racing culture lead every design decision, resulting in timeless style with a modern motorsport edge.

Tommy Hilfiger (Caroline Fiss)

What kind of pieces will we be seeing?
The collection is our vision for the future of style and speed, featuring co-branded fanwear pieces showcasing the Tommy flag and the Cadillac Formula 1 Team shield, plus replica styles built for race-day performance. Bold graphics, metallic accents, and red, white, and blue details bring it all together across varsity jackets, polos, T-shirts, driver caps, and more.

F1 has gained in popularity in recent years. Why do you think it’s seen such success?
Formula 1 has become more than a sport—it’s a global entertainment platform. As storytelling and digital access have opened the paddock to new audiences around the world, fashion and style now sit alongside performance. I love that the drivers are taking this moment to showcase their unique personalities, continuing to evolve the intersection between fashion, entertainment, and motorsport.

When did your passion for F1 begin, and what do you love about it?
I grew up in upstate New York, 30 minutes away from Watkins Glen, the original home of the U.S. Grand Prix, and I used to watch through the fences. I loved the thrill of the race and the classic iconography of the uniforms. Because of this, the drive, dedication, and passion embodied by F1 athletes have always been at the core of Tommy Hilfiger’s heritage. Starting in the ’90s, we sponsored F1 teams, created capsule collections, and broke convention by designing collections inspired by the track. I love partnering with best-in-class athletes, allowing the brand to celebrate our shared values of determination, optimism, and the spirit of sportsmanship.

How often do you get to the races?
I try to get to the races as often as possible. I’ve always seen the paddock as a runway, and there’s no greater design inspiration than seeing drivers come alive on race day as they gear up to compete. It’s the best way to experience the emotion, drama, and culture around Formula 1 up close. Next season, we’ll bring that energy into our Fanwear collection through story-led drops with city-inspired race specials and localized artwork for key races across the calendar.