‘Black Mirror Experience’ Immersive Adventure to Launch in Montreal

Banijay is getting ready to expand its flagship IP “Black Mirror” with the launch of a dedicated immersive adventure inspired by Charlie Brooker’s hit dystopian anthology.

Called “The Black Mirror Experience,” the attraction is set to open in May at Infinity Experiences in Montreal, Canada, with additional locations to follow.

Produced by Banijay Live Studio in partnership with VR specialist Univrse, the experience will blend physical environments with VR. Visitors will be invited to step inside a sleek showroom of fictional tech giant Phaethon, which is poised to unveil its latest innovation: LifeAgent, a hyper-intelligent robot designed to simplify users’ lives and help them become their best selves. At first, everything appears seamless reassuring, until the illusion begins to crack, forcing participants to confront the consequences of their choices in true “Black Mirror” fashion.

“At Banijay Live, we’re expanding Banijay Entertainment’s relationship with the screen into real-world experiences,” said François de Brugada, Banijay Live CEO. “Banijay Live Studio is making its public debut with the ‘Black Mirror Experience,’ a ‘never before-seen’ location-based VR experience that encapsulates all the cultural relevance of ‘Black Mirror’ and brings fans into the story.”

The project marks the first major rollout from Banijay Live Studio, a division launched just over a year ago with a mandate to spin off the company’s biggest IP into premium location-based entertainment formats.

“Our ambition with Banijay Live Studio is to transform Banijay Entertainment’s iconic, world-renowned IPs into experiences that you can only live in-person,” said Tristan Desplechin, producer at Banijay Live Studio. “‘Black Mirror’ is the perfect starting point — a universe that is as thought-provoking as it is cinematic. Working with Univrse, we have built something that doesn’t just extend the franchise — it redefines what location-based entertainment can be.”

Univrse, which has a track record in immersive tech, developed the “Black Mirror” experience’s VR backbone, combining advanced hardware and responsive environments.

“Bringing ‘Black Mirror’ into the physical world pushed us to deploy technology that has never been seen before in the location-based entertainment sector,” said David Bardos, director and founder at Univrse. “What we have built with Banijay Live Studio sets a new standard for what this industry can achieve — technically, narratively and experientially.”

“Black Mirror,” which returned for its seventh season on Netflix in April 2025, has so far won nine Emmys and four BAFTAs. The brand is represented by Banijay Rights and produced by Broke & Bones, with Brooker, Jessica Rhoades and Annabel Jones serving as executive producers.