Champo serum for ‘stronger, healthier hair’ is now on sale

The NHS estimates that around 40% of women will experience some form of hair loss by the time they reach 50, with the likelihood increasing with age. While there’s no magic potion to instantly reverse thinning hair, there are over-the-counter serums available that claim to help cultivate thicker, softer and fuller tresses with regular application. And, according to customers, one product that offers “stronger and healthier” hair is the Pitta Hair Growth Serum by Champo. Some people even say they’ve seen results in “six weeks”. 

“I was a bit sceptical that this actually worked, but after using it for around six weeks at the hairline, my hair feels and looks thicker, even baby hairs thickened up and grown,” said one customer review on the Champo website. “I have also noticed very little hair loss when brushing my hair each morning.”

The brand has also been endorsed by Katie Piper and Vicky Pattison in recent years, with the latter sharing a post on Instagram in early 2025 saying she was “loving” Champo’s Pitta Growth Serum “for hair growth”.

The 50ml bottle of the Pitta Growth Serum is currently on sale, reduced by £11 to £45, down from £56.67. A smaller 30ml bottle is also available for £34.

The product claims to be non-greasy and ultra-lightweight. The formula uses creatine, caffeine and anti-hair loss and anti-dandruff actives to instantly add volume to roots while stimulating the scalp for fuller, stronger hair, reports Belfast Live.

According to the brand’s own independent research, they claim noticeable improvements can be achieved in approximately 12 weeks of daily use, although we haven’t tested this ourselves. The serum is recommended for use on partly dry or damp hair, with a few drops applied directly to the scalp and gently massaged in.

The Pitta Growth Serum has received an overall customer satisfaction rating of 4.6 out of five stars, based on more than 1,755 customer reviews. One person wrote: “I’ve only been using this for three days and I’ve already noticed a difference. After a year of bleaching my hair and trying Olaplex this is by far the best product that has made a difference.

“My hair feels so much stronger and healthier. Also, after applying the serum and adding styling product, it doesn’t impact the result. Love it.”

Another shopper said: “I’m 71 and developed heart problems a few years ago. I suddenly realised that I was losing clumps of hair and had bald patches in my previously thick hair; I don’t know if the two things were connected. I saw dermatology consultants and was given creams and shampoos, which helped a little.

“About four months ago, I started using Pitta Growth Serum, and for the first time in years, my hair loss is normal, and I seem to have new hair growing (slowly). My hair generally looks fuller and healthier. I use quite a lot of serum to deal with the gaps, but I’m so relieved to have found something that helps.”

Someone else said: “This is a miracle hair growth serum. I’ve just seen some photos of my hair from only a few months ago and I can’t believe how much better it looks now, from then. Thicker, softer and healthier, with re-growth around the front hair line, fringe and temples, which makes it fall better at the sides with no gaps. Please don’t ever stop making this.”

However, another person said: “I’m probably impatient, I have used up a small bottle, and I’m now a quarter of the way through my second large bottle of serum. I think my hair is not falling as much, but I can’t see any new growth yet, but I’m ever the optimist.”