Mature shoppers hail £32 neck cream for improving ‘sagging’ skin

Shoppers are praising an affordable neck cream that they say is ‘absolutely amazing’ as it helps to improve ‘sagging’ skin. The PRAI Beauty Ageless Throat & Decolletage Creme (50ml) is currently available from Boots for £31.99.

This is said to provide a firmer, smoother, younger-looking neck and decolletage. The rich, luxurious cream features the brand’s unique Sepilift technology and hyaluronic acid to ‘lift and tighten sagging skin, diminish fine lines and crepiness’.

The brand claims users can see visible results in seven days. To apply it, shoppers should use a pea-sized amount daily in smooth upward strokes from the cleavage to the chin. The site also says the cream is suitable for mature skin.

For those with a higher budget, LookFantastic has this SkinCeuticals Tripeptide R Neck Repair Cream for £115. This is designed to improve the appearance of signs of ageing, and it has been ‘carefully formulated’ to target both early and advanced wrinkles.

Or on the cheaper side, at Superdrug there’s this NIVEA Skin Firming And Anti-Wrinkle Neck And Chest Cream (200ml) for £13.49. This is said to help smooth the look of fine lines and wrinkles on the neck. The nourishing formula contains the brand’s tri-complex formula with a unique combination of Q10, creatine and provitamin B5.

The PRAI Beauty Ageless Throat & Decolletage Creme (50ml) from Boots has received an overall average rating of 4.7 out of five from 1,400 reviews currently. One said: “This cream for me was absolutely amazing. My neck started showing real improvement in the first week and now, after three months, I have no areas of turkey neck or sagging.

“I’ve actually stocked up on this as I honestly am so impressed with the improvement it’s made. (My) advice (is), don’t use too much cream, it won’t absorb, (and) don’t massage too much, rather use sweeping motions upwards. This cream is really, really good if you use it correctly. Remember nothing is a miracle, but for me it has come very close.”

A second said: “A gorgeous product, so gentle on the skin and it does work!” While a third added: “I’m 72. I look at my contemporaries and wonder if I should share this secret? Superb product!”

Others deducted stars and left feedback, with one saying: “Always come back to using this. I did stop for a while because of the price, but it does work – my neck and decolletage look smother.”

Someone else added: “Love how soft the cream is on my neck! Haven’t noticed any difference yet but early days.”