Princess Eugenie returned to the spotlight earlier this week after a few months away and travelled to the UAE to represent leading contemporary art gallery Hauser & Wirth at Art Basel 2026 in Doha. The royal, 36, looked effortlessly elegant in a chic outfit, pairing it with a pair of crisp white trainers. We’ve done some digging and identified them as a pair from the London-based footwear designer LØCI. The brand specialises in 100% vegan shoes and uses materials made from recycled ocean plastic and bamboo.
Eugenie’s trainers were the Origin faux-leather sneakers in plain white, available to buy from Harvey Nichols for £140. However, the unisex shoes have sold out quickly, and only limited sizes are available.
So with this in mind, we found a few similar trainers that can give the same vibe. And, as our first point of inspiration, we’re taking our cue from the Princess of Wales. Princess Catherine, 44, is also a fan of minimalist kicks and has frequently been spotted wearing one of her favourite pairs from Italian footwear brand Superga.
Her go‑to Superga 2750 COTU Classics are timeless and currently on sale. The Princess has worn these canvas shoes for both royal engagements and casual outings, and shoppers can now save £26, snapping them up for £39.
Available in sizes 2.5 through 13.5 and crafted from pure cotton, they provide a versatile, comfortable staple with that subtle, royal‑approved edge.
We’ve also rounded up more chic white trainers below that we think would earn Princess Eugenie’s and Princess Catherine’s stylish seal of approval.
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