Boden’s ‘cool to wear’ midi dress has feature ‘perfect for summer’

Dressing for summer in the heat is all about easy to wear outfits that can be thrown on without much thought yet still look stylish and keep the wearer comfortable. At Boden, the Mia V-Neck Jersey Midi Dress is ‘selling like hot cakes’ thanks to its ‘flattering’ fit, breathable material and no-iron finish.

The midi dress with pockets has won the hearts of shoppers as it doesn’t easily crease – a feature that makes it an excellent contender to take on summer holidays. It can be folded up into a suitcase and worn when away without the worry of finding an iron or having it steamed.

Shoppers can choose from five colours (passion flower pink, olive, firecracker red, tourmaline blue and classic black) and in sizes 4 to 22. All colours comes in petite, regular or long sizing, ensuring the perfect fit no matter someone’s height.

Made from 100% cotton, the ‘cool to wear’ dress has a fabulous floaty skirt and a tie belt that cinches in at the waist. It’s a comfortable choice to wear to dinner, or to a summer wedding when the dress will be worn for long periods of time.

Priced at £79, it could be a smart wardrobe investment as it can be worn for a number of occasions, for work or on days off, and well into autumn paired with a cardigan. Shoppers are so enamoured with Boden’s Mia Dress they are picking up multiple colours.

One such person has written: “I bought this in two colours – firecracker red and tourmaline blue – when I found out I was going to be on the French coast during a heat wave! Absolutely fantastic dress.

“Works for pretty much any occasion and can be dressed up or down with very little effort. Cool to wear, minimal creasing, perfect for summer holidays.”

A second customer shared similar feedback with: “I am 150lbs 5’11” ordered an 8 long and it’s perfect. The tourmaline blue is a really nice color too. Considering getting another in black.”

The brighter colours would look lovely on holiday and the black serves as a neutral shade that can be paired with almost any acessories in an exisiting wardrobe without clashing. Shoppers do note to be wary of the colour, in particular the passion flower hue.

Someone said: “The pink colour of the photo is brighter and pinker than in real life – it’s definitely a more purpley colour.” Another person did not find the colour to be a problem, commenting: “The colour suits my skin tone (tanned) perfectly and the fit is easy and flattering.”

Those who prefer a print rather than a block colour might be interested in Roman’s Boat Neck Dress (£60). It shares a similar shape to Boden’s Mia, but has a playful chocolate and white polka dot pattern. This dress comes in sizes 10 to 20 with no petite or long options.

If that is a priority, another alternative can be found at Marks and Spencer. This Floral Relaxed Maxi Waisted Dress (£45) has just arrived on the website, sizes 6 to 19 and in petite, regular and tall.

Back to Boden’s Mia, a happy customer declared they had received lots of compliments on the ‘beautiful’ dress. They wrote: “Beautiful – everyone told me I looked amazing and the dress was super pretty.”

Another person explained: “Loose fitting dress made with easy to wear fabric. Perfect for hot weather.”